Marketing
Are marketing rupees buying profitable customers — and where does the funnel leak?
Acquisition funnel
Where users fall out between visit and payment
Channels
This month so far, paid only. Meta conversions and revenue are as Meta reports them. Google revenue is Cadence's estimate: first-payment revenue not matched to another channel, split across Google campaigns by spend
| Channel | Spend | Platform conversions | Cost per conversion | Platform ROAS |
|---|---|---|---|---|
| Meta Ads | ₹3.35L | 426 | ₹786 | 1.66x |
| Google Ads — Search | ₹2.81L | 18415 | ₹15 | 1.03x |
| Google Ads — YouTube | ₹9,406 | 0 | — | 1.03x |
| ChatGPT Ads | ₹10,402 | 0 | — | 0.00x |
ROAS floor 3.5x. Hold incremental spend in below-floor channels until performance recovers; keep budget behind proven campaigns.
Brand & organic
Is growth owned, or rented from ad platforms?
Brand activationsdummy data
Event and perception outcomes beyond paid reach. Sentiment and CSAT come from post-event/customer feedback.
| Activation | Format | Attendance | Capacity | Positive sentiment | CSAT | Outcome |
|---|---|---|---|---|---|---|
| Madverse Artist Mixer | Community event | 318 | 240 | 86% | 4.5 / 5 | Demand exceeded venue capacity; positive response after follow-up. |
| Artist Service Recall | Post-event survey | 186 | — | 89% | 4.4 / 5 | Service satisfaction and Madverse recall improved among respondents. |
Top performing social content
Organic content performance by platform, format, reach, and downstream paid conversion
| Content | Platform | Format | Reach | Engagement | Signups | Paid conv. | Revenue |
|---|---|---|---|---|---|---|---|
| YOUR MUSIC SHOULD PAY YOU | YouTube | Short | 6,480 | 0.0% | 8 | 0 | ₹172 |
| ONE RELEASE. EVERYWHERE IT NEEDS TO BE. | YouTube | Short | 3,005 | 0.1% | 24 | 0 | ₹517 |
| Some songs find their audience before they even find a release date. … | Reel | 2,807 | 5.6% | 206 | 0 | ₹346 | |
| On repeat, where they belong. 🎧✨ Featured on some of the playlists s… | Carousel | 2,264 | 1.9% | 55 | 0 | ₹93 | |
| Your weekly dose of indie gold is here. ✨🎧 Fresh sounds, bold voices… | Carousel | 2,036 | 2.4% | 65 | 0 | ₹109 | |
| "Iraade" by Nirvaan Birla is now on Rolling Stone India's radar ✨ His… | Carousel | 1,833 | 1.9% | 46 | 0 | ₹78 |
Top campaigns
Top campaigns by attributed revenue this month. Meta figures are as Meta reports them; Google revenue is Cadence's spend-weighted estimate
| Campaign | Platform | Conversions | Spend | Revenue | ROAS |
|---|---|---|---|---|---|
| AA_conversion_Rohan_purchase | Meta Ads | 176 conversions | ₹1.02L | ₹2.67L | 2.63x |
| AA_conversion_prospect_influencer only – new customers only | Meta Ads | 125 conversions | ₹1.00L | ₹1.50L | 1.49x |
| AA_Pmax_Rise&Star_Mobile_02-09-2025 | Google Ads — Search | 222 conversions | ₹86,359 | ₹89,130 | 1.03x |
| AA_App promotion-App-1_Top cities | Google Ads — Search | 17,088 conversions | ₹72,971 | ₹75,312 | 1.03x |
| AA_conversion_prospect_influencer only | Meta Ads | 68 conversions | ₹48,392 | ₹70,989 | 1.47x |
Weekly spend pacing
Actual vs weekly budget