Executive workspace
Business / MIS
Are the unit economics working, and is the month on plan?
Latest source update 7m ago
Business review
No live metric with a target is off track.
October month to date through 28 Oct. Cards tagged "dummy data" are not connected yet.
MRR
₹12.97L
Live
Annual plans ÷ 12 at this month's average price paid; legacy plans at list price
CadenceFinance7m ago
Net revenue retention
96.4%▼ -1.1%
Monthlytarget 100.0%
Razorpaydummy dataFinance
Gross margin
61.8%▼ -0.8%
Last closed monthtarget 63.0%
Provisional until MIS lock
Tallydummy dataFinance
Monthly burn
₹38.40L▼ -6.2%
This month so fartarget ₹41.47L
Tallydummy dataFinance
How to read revenue: MRR is the current monthly subscription run-rate from active customers. Recognised revenue is revenue recorded so far this month, so it will be lower until month-end.
Financial overview
Profitability and collections for the current business review
Recognised revenue
₹14.95L▲ +35.2%
This month so far
No revenue target set yet
CadenceFinance7m ago
Gross profit
₹32.51L▼ -0.8%
This month so fartarget ₹33.14L
Tallydummy dataFinance
EBITDA
-₹38.40L▼ -6.2%
This month so fartarget ₹0
Loss before interest, tax, depreciation and amortisation
Tallydummy dataFinance
Collection rate
91.2%▼ -1.4%
Last closed monthtarget 95.0%
Tallydummy dataFinance
Unit economics
One row — CAC, ARPPU, payback, LTV:CAC
Paid CAC
₹799
This month so far
Ad spend ÷ new paying customers
CadenceYajur7m ago
ARPPU
₹1,126▲ +55.4%
This month so far
Revenue ÷ distinct paying customers, as on Cadence Pulse
CadenceFinance7m ago
CAC payback
5.38 mo
Cadence unit economics, Sep '26
Uses Cadence's default team, tech and service cost assumptions
CadenceFinance7m ago
LTV : CAC
0.30x
Cadence unit economics, Sep '26
Uses Cadence's default team, tech and service cost assumptions
CadenceFinance7m ago
Decision guide: Blended CAC is up on last month, so review channel mix before increasing spend. Payback is inside the 12-month guardrail; LTV:CAC is 0.3x and below the 3x guardrail.
Recognised revenue trend
Monthly revenue from Cadence; current month is MTD
Revenue
Cohort retention
% of each first-payment month still on a paid plan. Annual plans stay covered for 12 months
| Cohort | M1 | M3 | M6 | M12 |
|---|---|---|---|---|
| Sept 25 | 100% | 100% | 100% | 34% |
| Oct 25 | 99% | 99% | 99% | 33% |
| Nov 25 | 99% | 99% | 99% | |
| Dec 25 | 99% | 99% | 99% | |
| Jan 26 | 100% | 100% | 100% | |
| Feb 26 | 100% | 100% | 100% | |
| Mar 26 | 100% | 100% | 100% | |
| Apr 26 | 100% | 100% | 100% | |
| May 26 | 100% | 99% | ||
| Jun 26 | 100% | 99% | ||
| Jul 26 | 64% | 37% | ||
| Aug 26 | 66% | |||
| Sept 26 | 69% |
% of cohort still paying. Empty cells: not yet reached.
Needs review: Jul 26 is at 37% retention by month 3, below the 70% guardrail. Review onboarding and save actions.
Segment P&L snapshotdummy data
Revenue, margin, and contribution by operating segment
| Segment | Revenue this month | Gross margin | Contribution |
|---|---|---|---|
| Madverse DIY | ₹31.40L | 68.2% | 41.5% |
| MECA | ₹16.80L | 54.1% | 28.3% |
| LTG Capitalised spend shown as memo, excluded from EBITDA | ₹4.40L | 38.6% | 9.2% |
Retention & efficiency
Watch churn and the path to profitability
Logo churn
8.1%
This month so far
719 of 8,829 opening customers did not renew when due (renewal rate 36%). Failed payments can still recover
CadenceFinance7m ago
Revenue per employee
₹13.72L▲ +6.8%
Annualised from the last 12 months
Custom REST APIdummy dataFinance
Path to profitability
19 mo▼ -9.5%
At current run-rate
Model: EBITDA breakeven
Custom REST APIdummy dataFinance
Plan and purchase details
Filter the monthly plan mix or purchase cohorts. % of revenue is plan revenue ÷ plan + add-on revenue, as on Cadence Plans.
| Plan | Paid customers | Subscriptions | Revenue | % of revenue | Per subscription |
|---|---|---|---|---|---|
| Creator Monthly | 857 | 648 | ₹1.96L | 13.1% | ₹302 |
| Creator Annual | 6,588 | 382 | ₹4.84L | 32.4% | ₹1,266 |
| Professional | 951 | 194 | ₹6.22L | 41.6% | ₹3,207 |
| Rise (legacy) | 250 | 0 | ₹0 | 0.0% | ₹0 |
| Star (legacy) | 217 | 0 | ₹0 | 0.0% | ₹0 |
| Label (legacy) | 8 | 0 | ₹0 | 0.0% | ₹0 |
Plan MOM / L12
Last 12 months of subscriptions, revenue, revenue per subscription, and year-on-year comparison
| Month | Subscriptions | Revenue | Per subscription | YoY subs | YoY revenue |
|---|---|---|---|---|---|
| Nov '25 | 533 | ₹12.12L | ₹2,274 | 185 | ₹3.45L |
| Dec '25 | 839 | ₹17.97L | ₹2,142 | 191 | ₹3.80L |
| Jan '26 | 827 | ₹16.76L | ₹2,026 | 258 | ₹4.85L |
| Feb '26 | 1,037 | ₹19.68L | ₹1,898 | 271 | ₹5.49L |
| Mar '26 | 806 | ₹15.57L | ₹1,932 | 297 | ₹6.20L |
| Apr '26 | 778 | ₹15.09L | ₹1,939 | 234 | ₹5.50L |
| May '26 | 891 | ₹17.71L | ₹1,987 | 252 | ₹6.23L |
| Jun '26 | 694 | ₹14.76L | ₹2,127 | 228 | ₹5.41L |
| Jul '26 | 1,358 | ₹11.14L | ₹820 | 309 | ₹6.85L |
| Aug '26 | 1,459 | ₹10.53L | ₹722 | 404 | ₹9.25L |
| Sep '26 | 1,540 | ₹11.59L | ₹752 | 443 | ₹9.47L |
| Oct '26 | 1,224 | ₹14.95L | ₹1,221 | 532 | ₹11.80L |
New subscriptions vs renewals
Total subscriptions and revenue bifurcated into new subscriptions, renewals and upgrades
| Plan | Total subs | Total revenue | New subs | New revenue | Renewals | Renewal revenue | Upgrades | Upgrade revenue |
|---|---|---|---|---|---|---|---|---|
| Creator Monthly | 648 | ₹1.96L | 237 | ₹68,147 | 411 | ₹1.28L | 0 | ₹0 |
| Creator Annual | 382 | ₹4.84L | 382 | ₹4.84L | 0 | ₹0 | 0 | ₹0 |
| Professional | 194 | ₹6.22L | 142 | ₹4.77L | 0 | ₹0 | 52 | ₹1.45L |
Add-ons
Add-on purchases this month. Attach rate = add-on purchases ÷ core plan purchases
| Add-on | Subscriptions | Revenue | Attach rate | Primary plan mix |
|---|---|---|---|---|
| Publishing | 34 | ₹84,506 | 2.8% | 41% standalone |
| Video Distribution | 13 | ₹41,668 | 1.1% | 62% standalone |
| Growth Suite | 53 | ₹10,496 | 4.3% | — |
| Dolby Atmos master | 1 | ₹999 | 0.1% | — |
Royalty economics
Accrual → collection → payout, with the lag that costs money
Royalty accrued
₹88.00L▲ +7.1%
Last closed month
Neumetadummy dataFinance
Collection lag
134 d▲ +11.7%
Mediantarget 120 d
Neumetadummy dataFinance
Unreconciled royalty
₹42.00L▲ +9.3%
>90d ageing ₹11L
Custom REST APImanualdummy dataFinance