Executive workspace

Command Center

Is Madverse on track today?

Latest source update 1m ago

2 of 2 fresh tracked numbers on target · ₹55.80L at risk across 4 red flags · 3 items waiting on Rohan (1 overdue)

CEO priorities today
Sign-off: shift ₹8L of Meta budget to YouTube for festival window
Owner: Rohan · due 31 Aug
3
decisions pending
1
overdue decisions
₹55.80L
financial exposure
Review tasks
Cash in bank
₹6.42Cr▲ +1.8%
Today
Tallydummy dataGaurav9h ago
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Net burn
₹38.40L▼ -6.2%
This month so fartarget ₹41.47L
Tallydummy dataGaurav9h ago
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Runway
15.9 mo▲ +2.4%
Based on the last 3 months of burntarget 9.0 mo
Tallydummy dataGaurav9h ago
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Revenue
₹14.88L▲ +34.6%
This month so far
No revenue target set yet
CadenceGaurav24m ago
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Active subscriptions
8,616
Live · Cadence Plans, All time
Creator 7,443 · Professional 949 · add-ons 224. Plus 475 on legacy plans this month
CadenceYajur24m ago
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Net new customers
38
This month so far
758 new paying − 720 renewals due that lapsed
CadenceYajur24m ago
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Blended CAC
₹497▲ +56.5%
This month so far
Ad spend ÷ all paying customers (new, renewing, upgrading)
CadenceYajur24m ago
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Open red flags
4
Livetarget 0
Custom REST APIdummy dataRohan1m ago

What changed

Largest movers vs the same days last month, from Cadence

  • Blended CAC up 56.5% vs the same days last month (₹497 vs ₹318).
  • ARPPU up 55.1% vs the same days last month (₹1,124 vs ₹725).
  • Revenue up 34.6% vs the same days last month (₹14.88L vs ₹11.06L).
  • Ad spend up 31.3% vs the same days last month (₹6.06L vs ₹4.62L).
  • New paying customers down 25.2% vs the same days last month (758 vs 1,013).

Tasks requiring your action

Decisions and approvals that need your attention. Tasks are saved in this browser for this workspace.

  • Approve MECA Impact vendor rate card for Q3 campaigns
    Owner: RohanDue 1 SeptRequested by Muneet
    normal
  • Sign-off: shift ₹8L of Meta budget to YouTube for festival window
    Owner: RohanDue 31 AugRequested by Yajur
    high
  • Decide severance structure for support restructure
    Owner: RohanDue 30 AugRequested by Deepa
    high

Open red flagsdummy data

Sample alerts: no alert engine is connected yet

  • Critical
    Delivery backlog ageing past 72h
    214 releases undelivered; oldest 96h. SLA breach rate 13.2% this week.
    ₹9.60L at risk
    Muneet · 2d
  • Serious
    Royalty collection lag 134 days
    Exceeds the 120-day rule. Unreconciled balance ₹42L, of which ₹11L aged >90d.
    ₹42.00L at risk
    Gaurav · 8d
  • Serious
    Critical Next.js CVE open 9 days
    CVE-2026-4491 on the artist portal; patch blocked by pending Node upgrade.
    Ganesh · 9d
  • Warning
    ROAS below 3.5x floor
    Rolling 14-day ROAS at 3.1x. Meta CPM inflation; creative refresh scheduled.
    ₹4.20L at risk
    Yajur · 5d
Team snapshot dummy data
46 people · 5 roles open · this month so far
Show details
46
People currently employed
3
People who joined this month
1
People who left this month
5
Roles still open
2
Team scorecards below 70%